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TIME: Almanac 1995
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TIME Almanac 1995.iso
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1994-05-26
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<text id=94TT0380>
<title>
Apr. 11, 1994: Mr. Inside Steps Forward
</title>
<history>
TIME--The Weekly Newsmagazine--1994
Apr. 11, 1994 Risky Business on Wall Street
</history>
<article>
<source>Time Magazine</source>
<hdr>
MEXICO, Page 56
Mr. Inside Steps Forward
</hdr>
<body>
<p>Smart but woefully short on charisma, replacement candidate
Zedillo vows to protect the Salinas legacy
</p>
<p>By Barbara Rudolph--Reported by Cathy Booth/Miami, Elisabeth Malkin and Kieran
Murray/Mexico City
</p>
<p> Six days after the assassination of presidential candidate
Luis Donaldo Colosio, his campaign manager sounded distinctly
reluctant to claim his role as the governing party's new man.
Addressing the assembled crowd at party headquarters, the freshly
anointed candidate, Ernesto Zedillo Ponce de Leon, chose to
stand in front of a floor-to-ceiling photo of Colosio and wrap
himself in the shroud of the martyred hero. "We are not starting
a campaign. We are continuing one. Colosio was the best man
for Mexico," he said in an 18-min. speech that mentioned the
slain politician's name 38 times.
</p>
<p> The strategy was not subtle: Zedillo, 42, is appealing to his
countrymen's desire for stability and continuity. In the wake
of the violent peasant uprising in Chiapas last January, Colosio's
assassination has led to a collective sense of unease. Though
Zedillo was President Carlos Salinas de Gortari's first choice
as the new candidate of the Institutional Revolutionary Party
(P.R.I.), which has ruled Mexico for 65 years, he is little
known and woefully short on charisma.
</p>
<p> His background is no-frills working class. He grew up in Mexicali,
where his electrician father installed movie screens. A Mexican-government
scholarship sent him to Yale, and there he wrote a dissertation
about his country's external-debt crisis. Zedillo then came
home to a central-bank job, which paved the way for his appointment
as Budget Minister and later Education Minister under Salinas.
These days he lives in a comfortable though not ostentatious
house in Mexico City, a far cry from his childhood home. With
his own five children, Zedillo is an avid mountain biker. Though
he has been dismissed as nothing more than a smart technocrat,
"it's very difficult to get to Zedillo's level without political
talent," says Susan Purcell, vice president of the Americas
Society in New York City. "He's intelligent--and a genuine
democrat."
</p>
<p> As Zedillo tries to get his campaign under way--the formal
launch takes place a week after Easter--police and a special
prosecutor are exploring the possibility of a wider
conspiracy to kill Colosio. The FBI has been called in to help
probe the background of gunman Mario Aburto Martinez, who once
lived in San Pedro, California. Police arrested a second suspect
last week: Tranquilino Sanchez Venegas, 56, a retired security
guard, who had just joined Colosio's crowd-control force and
is charged with complicity in the murder.
</p>
<p> Assuming the investigation produces no shocking revelations
that somehow implicate the P.R.I. in Colosio's death, Zedillo
is a strong front runner for the August ballot. His two main
rivals have yet to gather steam and his party, though not the
monolith it used to be, is still dominant. And, of course, he
wears the glowing mantle of the martyred Colosio.
</p>
</body>
</article>
</text>